Yogyakarta, September 29, 2026 — The development of social media, information technology, and artificial intelligence (AI) has driven significant changes in professional public relations practices. In higher education institutions, public relations is no longer solely the responsibility of dedicated units but also forms part of every individual’s role in building institutional image and communicating information to the public.
This issue was the focus of the Workshop Public Relations Intelligence 5.0, titled “Transforming Professional Public Relations through Social Media, Information Technology, and Artificial Intelligence.” The workshop was scheduled to take place on Tuesday, September 29, 2026, from 9:00 a.m. to 12:00 p.m. WIB at the Auditorium, 3rd Floor, SGLC Building. The event featured Dr. Hendi Pratama, a Communication Expert, Applied Linguist, and AI-Enhanced Learning Practitioner, as the speaker.


